Services

Corporate Skills Development: How to Write a Winning Business Proposal

Duration: 2-days

Course Overview:

To succeed in a competitive market your business proposal needs to be well-structured and well-written, based on comprehensive planning and research.

However, this is just the basic requirement. In addition, your writing must have impact and influence. How do you grab your reader’s interest? How do you convince them that yours is the winning proposal? How do you strike that chord with your reader?

This course will help you to write a business proposal in a planned, well-structured format. You will practice techniques of summarizing complex ideas/information. You will practice techniques for expressing your ideas persuasively in a way that speaks directly to the reader’s interests and business needs.

Target audience:

Anyone who has the responsibility for, or is involved in the process of, writing business proposals.

You will learn how:

• To present your business proposal in an professional format:
• Company background
• Identification of client’s needs and opportunities
• Proposed plan (objectives, strategy and deliverables)
• Key benefits of our company’s proposal (competitive advantage, team qualifications and experience, success history)
• Implementation plan (methodology, scheduling, testing and evaluation, performance measures)
• Budget (terms of payment, guarantees)
• Executive summary
• Use of appendices
• To practice summarizing complex ideas and information
• To respond effectively to RFP’s
• To practice techniques for writing in a persuasive and influential way, using a “benefits to client” approach
• To edit your first draft:
• to strengthen your message and build up the impact
• to adjust your style and tone
• to avoid common pitfalls of grammar and usage

At the end of this seminar, you will be able to:

• Feel confident that your business proposals are professional and well-structured, following “best practice” guidelines
• Strengthen your proposals by writing in a persuasive, “benefits to client” style
• Avoid common pitfalls in business writing